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resume

WORK EXPERIENCES

JULY 2024–PRESENT

ART DIRECTOR  |  DiD AGENCY  |  REMOTE​

AUGUST 2020–JULY 2024

GRAPHIC DESIGNER  |  LISTRAK  |  REMOTE

  • Developed creative layouts and designs for various client marketing campaigns, including emails, pop-ups, and preference centers, that aligned with their specific goals and strategies

  • Converted designs into responsive, web-ready formats using knowledge of HTML and CSS​

  • Performed quality assurance tests on coded work to ensure they are error-free and render correctly across browsers and inboxes

MARCH 2017–AUGUST 2020

GRAPHIC DESIGNER  |  DAVID'S BRIDAL  |  CONSHOHOCKEN, PA

  • Led the redesign of annual catalogs, creating a dynamic printed journey experience that significantly improved customer engagement and increased conversions

  • Developed and executed a comprehensive cross-channel design strategy, conceptualizing and producing merchandise-driven assets for print and digital projects, including editorial pieces, marketing collateral, advertising, signage, packaging, show booth displays, email, social media, and website design

  • Reviewed and provided feedback on design by the Mexico office to ensure consistency across brand standards

  • Approved printer proofs and attended press checks to ensure exceptional quality control

MARCH 2015–MARCH 2017

JUNIOR GRAPHIC DESIGNER  |  DAVID'S BRIDAL  |  CONSHOHOCKEN, PA

  • Conceptualized and created editorial catalogs, direct mail, and print advertising

  • Contributed to successful rebranding efforts by collaborating with cross-functional teams to elevate the brand, creating a more contemporary, recognizable, and enticing identity

  • Designed a new store sign package, optimizing the store's aesthetics and customer experience, resulting in a cleaner, more enjoyable, and user-friendly environment for both customers and stylists

SOFTWARE

Adobe After Effects

Adobe Dreamweaver

Adobe Illustrator

Adobe InCopy

Adobe InDesign

Adobe Photoshop

Adobe XD
Agile Methodologies
Basecamp 
Figma

Jira
HTML/CSS

Monday.com

ProofHQ

Salesforce

Sketch

Workfront

SKILLS

Digital Design

Editorial Design
Environmental Design
HTML/CSS
Identity & Branding

Infographics

Marketing Collateral
Packaging 

Photography - Digital & Film

Print Design

Social Media

Typography

© 2023 Madeline Seton Design

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