madeline seton design

In Spring 2018, David’s Bridal introduced it’s new progressive print piece to replace the seasonal look books. Each piece of the kit is introduced to the bride when it is most pertinent to her during the different phases of her wedding journey. Bride Guide was designed systematically so that each piece scales proportionately to fit into the folder that houses the books. Type, photos, and layouts were also scaled consistently across all pieces. The piece is refreshed and redistributed quarterly.