madeline seton design

Habitat takes as much pride in it’s use of organic ingredients, and sustainable practices, as it does in delicious smoothies. The identity, packaging, and color palette are evocative of the rainforest. Both the logo and the curvature of carrying container mimic the tropical split-leaf philodendron. Throughout the menu and packaging are subtle hints of burlap texture that are a nod to the sustainable values of the brand as well as the cocoa and coffee bags that are associated with rainforest harvest.